But not in a creepy way.
My fair city just paid $30,000 to develop a new "brand" to advertise itself and is spending an additional $200,000 to start pimping the hell out of this brand.
The old brand was: Wild About Anchorage. They had a cute jingle and cartoon animals including
Anyway, here's the brand they came up with for a mere $30,000 of my tax dollars:
Big. Wild. Life.
No kidding, check it out HERE. (Seriously, have a look at the logo, I'd reprint it here but someone might complain - copyrights and all.)
Notice the red color splash behind the words. It looks like the splat mark made when you smash a mosquito. Well, okay, so that would be appropriate.
I would categorize the $10,000 per word brand as an incredibly bad choice if not for the town they had to work with.
Fast Food Nation by Eric Schlosser is wide-ranging but this point struck home: all the franchising in this country has served to drain most of the local flavor from each town. Los Anchorage is a prime example. Our newest feature and soon to be the hottest spot in town? Target. Yep. That's it. Target.
This is my home and I'm happy to live here but I'm not exactly sure why anyone would like to move here. There are a lot of funky little towns in
Our civic leaders would like you to believe that
Far be it for me to criticize without offering alternatives, humble as they may be.
Tell me some of your ideas!!
* Shoutout to Lyndsay, her mom, and her seeester!