Oh... Now I Get It

Someone put brochure cards for a rustic inn in Willow, Alaska in the dispatch breakroom the other day. That’s cool, I’m always interested in brochures, if not necessarily spending any time in Willow. Nothing against Willownians, but there’s nothing in Willow that I can’t find in a hundred other locations in Alaska.

Well, maybe.

I am not a graphic artist, nor have I ever spent the night at a Holiday Inn Express, but I did take a two day seminar in graphic design which changed the way I look at things like brochures.

Here’s my assessment of this lovely piece:

You've got to admit, the name is strange. What the hell is a gigglewood anyway?
But I digress.

Calling Willow "the perfect midway retreat between Anchorage and Denali" is stretching things a little bit. If you are driving from Denali and get all the way to Willow, then not continuing on to Anchorage is just plain lazy. But it works for a selling point to the tourists, I guess.

The pictures are blended well and the whole thing gave me a good feeling about spending the night at the luxurious Gigglewood Lakeside Inn.

Except for the name. What the hell? Gigglewood… I did not get it.

Then my eye hit the bottom of the stairs. Oh my.

Get out! That thing has veins and stuff.

Well, at least it's pointed the right direction.