'Phoney' queues used to spur Polish iPhone launch
Aug 22 12:05 PM US/Eastern
's biggest telecoms operator, Telekomunikacja Polska, acknowledged Friday that it had paid young, hip-looking film extras to stand in queues for the national launch of Apple's iPhone. Poland
"It was a marketing move. We thought it was a pretty interesting strategy," TP spokesman Wojciech Jabczynski told AFP.
TP is controlled by France Telecom, which owns the
Orangemobile telephone brand.
The iPhone, which had its initial launch in the Unites States in July, went on sale at
's Polish stores on Friday after the stroke of midnight (2200 GMT Thursday). Orange
In other parts of the world, Apple fans have stood in line for hours -- and sometimes days --- to get their hands on the new iPhone.
On Thursday evening, apparent queues began forming outside
Orange's stores across , with some in the line offering to sell their slot to passers-by for 100-300 zlotys (30-90 euros, 45-135 dollars). Poland
"The aim was to attract attention. The people in the queues told passers-by about the iPhone," said Jabczynski.
Such a marketing ploy is ironic in
because queues were a regular and much-loathed feature of daily life until the fall of the country's communist regime in 1989, because of endless shortages of even the most basic goods. Poland
Jabczynski said TP was pleased with the results of the launch but declined to reveal any figures.
"We couldn't have expected the same kind of fever as in the
United Statesgiven that Apple's products aren't that well-known in Polandand in central Europein general," he said.
"A total of 38,000 people signed up on our website to be kept up to date about the iPhone before the launch," he said. "Interest for Apple's phone is growing all the time."
The iPhone was also launched on Friday in
by one of the country's other four mobile operators, Era, which is controlled by Deutsche Telekom. Poland
This is some incredible bullshit. Not the fake enthusiasm necessarily but the people in line offering their spots for money.
If you try to trick me into bribing someone extra to buy your stupid-ass product I guarantee I’d tell all my friends to stay away from your company.
Which I just did.
FU Telekomunikacja Polska.
although you've now warned me against ever standing in line for any product for any reason so serdecznie dziękuję for that.